Give a chic girl a treat from Shvitz, a new “comfortwear” boutique that brings L.A. attire to NYC. Shop for printed thermal sets, decorated tees, and crystal-dotted cashmere by Primp, Grail, Rebel Yell, Juicy Couture, and more. Shvitz will even custom-monogram a tank or thermal for an ultra-personal gift. Founder Leslie Hall is on hand to help you browse; her definitive style and welcoming personality make you feel like you’re shopping with an old friend.

128 Thompson Street
www.shvitznyc.com

EXTRA:

More from Shvitz founder Leslie Hall…

What inspired you to open a “comfortwear” boutique?

Most of the lines we carry [Primp, Grail, Rebel Yell, Juicy Couture] are from LA-based companies. You see them a lot in the tabloids. Paris Hilton, Rachel Bilson, and Jessica Simpson wear them when they’re in the airport or in the studio. I was wearing all these lines, but I was having a challenging time finding them in New York City. I’d order them online and have to wait weeks to get them delivered. I realized this was an opportunity to bring a lot of the lines into New York. [Shvitz] is a place where New York girls can come and get sweat suits, tanks, tees and thermals from L.A. Every single parent is coming in here and losing their mind.

What’s your secret for giving the ultimate gift?

We do free monogramming on all of our own logo’d tanks and thermals. People have nicknames, dogs’ names, baby names or husbands’ names monogrammed on them. It looks like something you put a lot of work into, but it’s really very simple.